Before You Think Subscriptions Are Back In Style…

“Launching with a subscription and then transition to free-to-play a few months down the road” a new business model or a sign of failure?

MMO Gamer Chick

ESO

With the news of payment models for Wildstar and Elder Scrolls Online coming out this week, I see a lot of people have been weighing in with stunned reactions.

But I can’t say I understand the surprise. I’ve made mention before that the “Launching with a subscription and then transition to free-to-play a few months down the road” seems to be emerging as an efficient business model in itself. Make all the big money up front, and as your player population inevitably dwindles after a while when the shiny has worn off, flip the switch to F2P. On top of that, you also get the benefit of having two “launches” to maximize your publicity as well as the “second rush” that comes with the sub-free players.

Call me overly-suspicious, but as fantastic as these two games look, I don’t think either Carbine or Zenimax (or, at least, their business departments)…

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